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Language Points

南京五中

黄祖明 方玉勇

Revision

Advertisements,which often use p_____ language and e______ images, play an important p _____ of our lives. There are two main t_____ of advertisements.One is called c ______ advertisements, which are meant to p ______ a product or s ____ .But they don’t tell c _____ the c ____ truth. Another one is called PSAs, which use a______ and o_____ images and c____ language,are often placed for f____.They d____ with many social i____, which often affect public w______.

ersuasive

xciting

art

ypes

ommercial

romote

ervice

ustomers

omplete

ttractive

riginal

reative

ree

eal

ssues

elfare

Language Points

1 We are so used to them …(line 1)

be used to do / doing sth. ---get accustomed to

used to ---happened in the past

e.g.I am not quite used to living here/city life.

I used to live in Nanjing.

Ex: The new machine _____production.

However I_____it.

is used to increase; am not used to controlling

is used to increasing; don’t used to control

used to increase; don’t used to control

used to increasing; am not used to control

A

注意被动语态的区别！

2 I did some research on…（line 2) …to share with you.(line 3)

research: 1)N. do/conduct research on:

我正在做关于广告的研究。

2) V. to study

商人研究市场很重要。

share with:use sth. together with

e.g. I’d like to share my book with you.

She _____ my troubles as well as my joys.

A. shares with B. shares (in)

I am conducting research on advertisements.

It’s important for a businessman to research the market.

B

share sth. with sb.

3 encourage people…believe in an idea(line 6)

encourage:give support or confidence to sb.

Don’t encourage bad habits in a child.

老师鼓励她看英文电影。

believe in: to have firm faith in

Many people believe in God.

Ex: believe/believe in

I don’t ________ ghosts. I _______ that stories of ghosts were made up by human beings.

The teacher encouraged her to watch English films.

believe in

believe

You can do it well!

4 …for free,and are intended to…(line 11)

for free:free of charge/without payment

You can take the ticket for free.

每个孩子都会得到一本免费的书。

intend to: design/mean to do sth.

I intended to do it, but I’m afraid I forgot.

What he said at the meeting ____ make us to support his idea.

A. intended to B. intends to

C.was intended to D. is intended to

Every child will get a book for free.

C

5 China has strong laws to protect people from…(line 14)

protect…from…keep sb/sth safe from

We should protect the earth from pollution.

人们通常戴太阳镜以妨眼睛被太阳灼伤。

More relative phrases:

People usually wear sunglasses to protect their

eyes from being burned by the sunlight.

6 from advertisements that lie or …(line 14)

lie: lied(pt,pp),lying(pres p) vt.说谎

~ to sb. about sth.

She was lying!She lied to me about her age!

lie:lay(pt) lain(pp) lying(pres p) vi.平躺

He has lain in bed since this morning.

lay:laid(pt,pp)laying(pres p) vt. 放置

He laid his hand on my shoulder.

Ex:He ____ the book on the desk and told me

that he had ____in bed for the whole morning.

But I knew that he was ____ to me.

laid

lain

lying

7…must be aware of the methods(line 16)

be aware of: realizing sth. that exists

Are you aware of the importance of learning a foreign language?

你知道是什么时候了么？

be aware that:having knowledge of sth./sb.

She became aware that something was burning.

我很清楚吸烟有害健康。

Are you aware of the time?

I’m well aware that smoking is bad for our

health.

8 …connect them to the food…(line 25)

connect: bring together/join

The two cities are connected by a railway.

She is connected with a famous family.

You should not connect the two different things to each other.

我这就给你接通王先生的电话。

connection: N. in connection with

他们与这个案件有关联。

I’ll connect you with Mr. Wang immediately.

They are in connection with the case.

9 We must not fall for this kind… (line 26)

fall for sth.: to be tricked

You should be clever enough not to fail for his tricks.

他说他是学生我信以为真。

fall guy: person who is tricked

How could you be easily cheated by his words?

You are really a fall guy.

fall for sb:be attracted to sb.

They met, fell for each other and got married six weeks later. More phrases about fall

He said that he was a student and I fell for it.

fall down:

The plan fell down because it proved to be too expensive.

fail

fall into sth:

You can not fall into the bad habit—smoking

a lot.

develop sth.

fall off:

The production has fallen off since last month.

decrease

fall to doing sth:

They fell to thinking about what had happened

to them.

begin to do sth.

10 …ads play tricks on …(line 28)

play tricks on:play a joke on

Children, as well as adults, usually play tricks on each other on Halloween.

老师要求我们不要再捉弄对方了。

The teacher asked us not to play tricks on each

other any more.

trick: V. trick sb. into doing sth.

She tricked him into giving her all his money.

Exercise for consolidation:

1 You should _____ your books_____ your

desk-mate.

2 I _________ getting up early in the morning.

3 He __________ finish the project ahead of

time,but he failed.

4 I will never ______ the words of door-to-door

salesman.

share

with

am used to

intended to

fall for

be used to do research on play tricks on

share…with encourage believe in lie

for free protect… from intend to

be aware of connect… with fall for

5 I never ________ God .

6 She __________ the danger around her.

7 You will get a book _______.

8 The teacher asked us to _____________ environment protection.

9 The special clothes will _____ you _____

being attacked by wild animals.

be used to do research on play tricks on

share…with encourage believe in lie

for free protect… from intend to

be aware of connect… with fall for

believe in

is aware of

for free

do research on

protect

from

10 You are actually __________ her laziness if you do everything for her.

11 She ____ to us about what she did just now.

12 Don’t ___________ me! I am angry!

13 If you ________ the machine _____ the electricity, it will work.

be used to do research on play tricks on

share…with encourage believe in lie

for free protect… from intend to

be aware of connect… with fall for

encouraging

lied

play tricks on

connect

with

Homework:

1 Finish A1 and A2 on Page 90.

2 Make good preparation for Grammar part.

Thanks!

Bye-bye!