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以下为课件内提取的文本内容，仅供参考： Unit 5 Getting the message Reading Period 2: language points
advertising ※ the definition of advertising (Para 1-3) ※ the function of advertising (Para4- 6) ※ the disadvantages of advertising (Para7-8) Advertising is a ( highly developed / high developed) industry. The development of media has gone (hand to hand / hand in hand) with its development. In order to influence the choices customers make, advertising tries to associate the product ( to / with) the customers’needs.As people see many ads every day,advertisers must work hard to get their message ( across / across to) .For that reason, companies spend ( large amounts of / large amount of) money employing advertisers who can produce wonderful ads to(appeal to / appeal for) customers’emotions.While people (react to / react on) abvertisements in different ways. Some people think it useful and entertaining .( On the one hand / On the other hand), some accuse companies ( of / by) using ads to mislead us. step1. Choose the right answers. Ads help people in ____ ways. First of all, it can help consumers make right choices to choose among all the____ products, because there are many things we need to _____ before we buy a new product. Secondly, it also helps companies to increase product sales and introduce new products. Ads ____ customers ____ compare prices and quality by explaining the new product to them.______ the facts and figures given by advertising, customers are better able to deal with the product. However,____ ads are used to promote a product or to increase a company’s profits Many governments use ad compaigns to make people ____ social problems and government policies. A.take into consideration B.allow…to C.a variety of D. available E. not all F. aware of G. armed with Step 2 Fill in the blanks. C D A B B G E F Everything has two sides.There are also some bad ads to use legal ways to mislead consumers.It is not always easy to spotting a bad ad.But there are a few things we can look out. First of all, we should always keep an eye for “hidden information”.Then we should be careful of a trick used in so called “bait-and-switch” ads.All together, advertisements should provide accurate informations to help consumers to find the right product in the best price., We consumers should learn to analyse ads to protect ourselves away from false advertisements and make ourselves believe that this product is good. 1._____ 2._______ 3.______ 4.______ 5._______ 6.______ 7._______ 8._______ 9.______ 10._______ Step 3 Proof reading ____ illegal _______ spot ∧ for ∧ out _______ so-called __________ altogether _________ information __ at √ away ／ ／ ___________________________________ ▲ highly:
high: highly skilled highly paid speak highly of climb high jump high eg. He is flying ______ , but he’ll fall soon. high 他爬得高,但他也会跌得很快. wide deep widely deeply ▲ hand in hand eg. They went there hand in hand, talking all the time. eg. High unemployment and high crime often go hand in hand. 高失业率和高犯罪率总是形影不离的。 他们手拉手地一路谈着往那里走去。 face to face arm in arm side by side mouth to mouth shoulder to shoulder ▲ accuse sb. of sth. “ 指责，谴责”，“控告”某人某事 1） 汤姆的老师指责他考试作弊。 2） 约翰被控告犯了偷盗汽车罪。 Tom’s teacher accused him of cheating in the exam. John was accused of stealing a car. remind sb. of sth. 使人想起某事 rob sb. of sth. 抢劫某人某物 inform sb. of sth. 通知某人某事 ▲ take （sth.) into consideration = take (sth.) into account 考虑某事物 eg. Your teacher will take your recent illness into consideration when judging your examination. eg. When you are planning a garden party, you will have to take the weather into consideration. 在准备露天游园会时，你必须考虑天气问题。 你老师评考试成绩时会考虑到你最近生过病。 in consideration of have/leave sth. out of consideration on/under no consideration 考虑到，由于 对某事不予考虑 决不 ▲ armed with facts and figures, … 过去分词作状语，表被动 arm…with…/ be armed with 用…武装,装备 eg. The policemen were armed with guns. eg. She hoped to arm herself with all the knowledge she could gather. 警察用枪来武装自己。 她希望用她能获得的所有知识充实自己。
▲ not all : 并非所有的，部分否定= all not 不是所有的学生都去看电影。 Not all the students go to see the film. = All the students don’t go to see the film. 没有一个学生去看电影。 None of the students go to see the film. 注： 全部否定时用 none ,nothing 或 no one.
▲ The ads make us believe this product. 谓语 宾语 宾语补足语 宾语补足语是位于宾语之后，说明宾语的状态、特征的成分 宾语+宾语补足语=复合宾语
宾语补足语的类型: 1. We call her Jenny. 2. The sun keeps us warm. 3. He ordered them away. 4. Make yourself at home. 5. They wish you to go with them. 6. I heard him singing. 7. Speak louder to make yourself heard. 名词 形容词 副词 介词短语 动词不定式 现在分词 过去分词
1. 名词作宾语补足语 We made him our monitor. We consider him a brave man. 常用名词充当宾语补足语的动词有： call, name, elect, make, think, appoint, choose, find, consider, keep, wish, feel等
2. 形容词作宾语补足语： 1. You should keep your room __________. A. is clean and tidy. B. are clean and tidy C. cleaned and tidied D. clean and tidy D 常用形容词充当宾语补足语的动词有：believe, think, get, keep, make, find, set, like, wish, see, consider, prove, have, leave, 以及paint, drive, turn, cut等。
注: 当名词、形容词、副词和介词短语充当宾语补足语时，它们和宾语之间有着逻辑上的主谓关系（或称表语关系），宾语补足语说明宾语的情况、性质、特征、状态、身份或属类等。 试比较： We could hear the children at play outside. = (The children are at play outside.)
5.不定式作宾语补足语 1.Did you intend us ___ the new method? A. using B. to use C. using D. are using 2.The teacher encouraged us ______ good compositions. A. Writing B. written C. to write D. is writing B C 有些动词作宾语补足语的动词不定式必须带其符号to， 即形成ask sb. to do sth．结构。能用于此结构的常见动词有：advise, allow, ask, enable, beg, cause, drive, encourage, expect, forbid, force, hate, get, intend, invite, permit, persuade, teach, tell, urge, want, warn等。
3. Though he had often made his little sister ____, today he was made ____ by his little sister. A.cry; to cry B. crying; crying C. cry; cry D. to cry; cry (A) ①表示视觉、听觉和感觉的动词，如: see,watch,observe,notice, look at,hear,listen to, ②使役动词have,let,make等 后面跟动词不定式作宾语补足语时，必须省略其不定式符号“to”，即形成make/see sb.do sth.结构。但是变成被动语态to是不能省略。
6. 分词作宾语补足语： 当分词作宾语补足语时,与宾语有逻辑上的主谓关系.如果是现在分词,则表示主动关系,其动作与谓语动作同时进行; 如果为过去分词, 则表示被动关系,其动作是先于谓语动作。 可以用分词作宾语补足语的动词有：see, watch, observe, feel, notice, have, keep, get, leave, start, want 等 1.I once heard this song ______ in Japanese. A. is sung B. sang C. sing D. sung 2. I heard him ______ when I entered the room. A. singing B. sang C. sing D. sung D A
现在分词与动词不定式作宾语补足语时的区别 现在分词作宾补时 ，表示“正在进行的动作”(即处于发生的过程中，还没有结束），而动词不定式则表示“动作发生了”（动作全部过程结束了）例如： He saw a girl getting on the tractor. He saw a girl get on the tractor and drive off. Choose the best answers: The speaker raised her voice but still couldn’t make herself _______. A. hear C. hearing B. to hear D. heard 2. It’s so cold today, we must keep the fire ________. A. to burn C. burning B. burn D. burnt D C A 3. The mother was asked ________ let her children ________ TV every evening; A. not to; watch B. not to; to watch C. not; watch D. not; watching 4. They didn’t observe her _______ in and go upstairs. A. come C. came B. to come D. coming 5. The patient was warned _______ oily food after operation. A. to eat not C. not to eat B. eating not D. not eating 6. When I came in, I saw Dr. Li _______ a patient. A. examine C. to examine B. examining D. examined A C B Homework: Review the whole text. Finish the exercises on Page 43 , Page 180-181 Prepare for Integrating Skills | ||||||||||||||||||||||||||||||
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