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TaskWriting an advertisement

南京五中

黄祖明 方玉勇

Skills building 1: Listening for statistics and descriptions

How to read these statistics:

*Fractions:

1/5(one fifth) 2/3(two thirds)

?(three quarters) 2 ?(two and one half)

How to read:

2/5 _________ 4 ? ___________

two fifths

four and three quaters

How to read these statistics:

*decimals:

0.3(zero/nought point three), 6.79(six point seven nine)

How to read:

0.9 ____________________ 2.15________________

*percentages

63%(sixty-three per cent)

45.72%(forty-five point seven two per cent)

How to read

27.35%_____________________________

zero/nought point nine

two point one five

twenty-seven point three five per cent

When listening,we should care about:

An

increase

an increase of

go up by

increase/rise by

two times as many

A

decrease

a decrease of

decrease/fall

by

no change

no change

remain/stay the same

When listening,we should also pat attention to:

trend

downward/upward trend

a steady increase/decrease

start off at/end up at

rise/fall slowly/sharply/smoothly/gradually

a range: vary between* and */from * to *

When listening,don’t forget:

an average: average price/number…

a limit

maximum

peaked at

fall to lowest level

drop to lowest point

Listening practice: Page 12

Possible answers:

1 1,200 1,300

2 85% 65%

3 50%-60% 75.5%

4 23.4% 11.5% 24.5% 13.6%

5 9,000 3,000

Step One:completing a bar chart

B Repackaging of the ChocoLoco bar

Skills building 2:stating opinions and giving supporting reasons

How to state opinions?

I (don’t) think/believe… It seems to me that…

In my opinion/To me,…

And How to give reasons?

as/because/since/for …

First, … Second ,… Then …

(Next, … Finally, …)

Pair-work

1 Work in pairs and talk about your opinions on ads.

2 Try to use different structures to state opinions and give reasons.

3 You can refer to the dialogue on Page 14 as a model.

Step Two:talking about ads

A Conduct a survey

B Role-play

C Write a report

Skills building 3:Using different sentence types correctly

Practice: Label the sentence types (Page 16)

Possible answers:

2 negative statement 3 command

4 positive statement 5 exclamation

6 positive statement 7 exclamation

8 positive statement

Step 3: writing an advertisement

Finish Part A on Page 17.

Possible answers:

(1) amazed (2) new (3) delicious (4) biggest

(5) the best (6) free (7) great (8) bored

(9) hottest (10) comfortable

Part B Writing

Write an ad for your company’ ChocoLoco bar.

You may want to mention:

1 taste/look/ingredients

2 comments from consumers

3 what is unique about the product

4 price /discounts

5 benefits

6 where people can buy the product

Homework

1 Finish your article.

2 Make good preparation for Project.

Thanks!

Bye-bye!