本试卷共8页，三大题，满分135分。考试用时120分钟。

一、语言知识及应用（共两节，满分45分）

第一节 完形填空 (共15小题；每小题2分，满分30分)

阅读下面短文，掌握其大意，然后从1~15各题所给的A、B、C和D项中，选出最佳选项，并将答案涂在答题卡标号为1~15的相应位置上。

There are different ways to advertise. To advertise effectively today, you must _____ the old-school idea of “reaching the masses”. All advertising is local and personal. The key to effective advertising today is to focus on the 2 .

Some are the 3 ways every advertiser could work out. You can print a specific offer of your goods or service on door-hangers and place them on doorknobs in your area. Door-hangers on doorknobs will produce results in direct 4 about the strength of your offer. If you need to reach the drivers, flyer (宣传单) under windshield (挡风玻璃) wipers may have better effect than door-hangers. Imagine, how 5 if you hire someone to be a walking ad or launch a T-shirt advertising, that is, you can print your products on T-shirts of your 6 . In the early 1970s “Hamp Baker says Drive with Care” was spray-painted on cars, which was a public service ad. Ever since, spray-painted sign has become more and more 7 .

More____8____ways are as follows: virtual showroom. Build a website to 9 a virtual showroom. Use it when people call to ask 10 about your company, your products or your services. Also you can even use an old slide projector to put on a nighttime show. They’re 11 effective, and in the long run, cheap. Nothing is quite as powerful as a public 12 that seizes the public’s attention. You can invite a band to give a performance. Moreove
r, you can hire famous models to show it __13___.

Of course, word-of-mouth is the best way to promote your 14 . Friends and past customers recommend your products to their family, friends and colleagues.Word-of-mouth _____15___because the information is based on previous positive experiences.

1.

A. mind

B. favor

C.abandon

D. appreciate



2.

A. content

B. product

C. individual

D. style



3.

A. strange

B. common

C. amusing

D perfect



4.

A. description

B. decision

C. discussion

D permission



5.

A. stupid

B. funny

C. impressive

D. ridiculous



6.

A. customers

B. colleagues

C. consumers

D. employees



7.

A. expensive

B. valueless

C. popular

D. meaningless



8.

A. grand

B. difficult

C. unique

D. secure



9.

A. refer to

B. serve as

C. stand for

D. keep off



10.

A. location

B. business-hours

C. salary

D. details



11.

A. unbelievably

B. consequently

C. accidentally

D. occasionally



12.

A. speech

B. sport

C. debate

D. performance



13.

A. . differently

B. vividly

C. exactly

D. skillfully



14.

A. production

B. friendship

C. management

D. business



15.

A. spreads

B. exists

C. increases

D . works





第二节 语法填空 (共10小题；每小题1.5分，满分15分)

阅读下面短文，按照句子结构的语法性和上下文连贯的要求，在空格处填入一个适当的词或使用括号中词语的正确形式填空，并将答案填写在答题卷标号为l6—25的相应位置上。

It was a winter morning, just a couple of weeks before Christmas .A poorly dressed man __16__(hurry) walked into a bar and asked for a glass of water. All of a sudden, the girl behind the counter pulled out a gun and shot him___17___(death). Hearing the gunshot, all the customers ___18___(flee)from the bar. Why? The reader is asked to give ___19___ reasonable explanation for the strange happening. All kinds of suggestions are made: she recognized him ___20___ a dangerous criminal on the run; she thought he was about to attack her; she misheard __21___ he said; asking for a glass of water had a special secret for ___22___ and so on. All the explanations suppose that the gun was used in order to harm the man.It is very easy ____23___( block) by this obvious idea. In fact, the explanation is that the man had a bad attack of hiccups(打嗝), ___24__ is why he asked for a glass of water. The girl behind the bar was in fact trying to help him, ___25____ she knew that a sudden fight could cure hiccups. Unknown to her, the gun happened to have been put bullets in that day.

二、阅读（共两节，满分50分）

第一节 阅读理解 (共20小题；每小题2分，满分40分)

阅读下列短文，从每题所给的A、B、C和D项中，选出最佳选项，并将答案涂在答题卡标号为26~45的相应位置上。

A

26. Why did the elderly man build a hotel for the clerk?

A .He was grateful to the clerk. B.They had a bet at first.

C. He wanted to please the clerk. D. He wanted to sell the hotel.

27.Which of the statements about the story is NOT true?

A.The story took place at about one a.m.

B.The old couple was too poor to afford a luxurious room

C.The clerk was willing to help those in need.

D.The clerk received an unexpected invitation from the old man

28. When the elderly couple left the hotel, they .

A .took what they said as a joke

B .wanted to build the same hotel in the future

C .hoped that the clerk would replace the boss of the hotel

D. thought the clerk was suited for managing hotels

29．According to the text, the clerk .

A. helped the couple because he thought they were poor

B. hoped that the old couple could give him a large amount of money

C. didn't expect to receive things in return from the old couple.

D. became rich, thanks to his own efforts

30.Which of the following proverbs suits the story the best?

A.Every little thing helps.???????????????????? B.Make hay(干草)while the sunshines.

C. Accidents will happen.??????????????? D. One good turn deserves another

B

You may not pay much attention to your daily elevator ride. Many of us use a lift several times during the day without really thinking about it. But Lee Gray, PhD, of the University of North Carolina, US, has made it his business to examine this overlooked form of public transport. He is known as the “Elevator Guy”.

“The lift becomes this interesting social space where etiquette (礼仪) is sort of odd (奇怪的),” Gray told the BBC. “They are socially very interesting but often very awkward places.”

We walk in and usually turn around to face the door. If someone else comes in, we may have to move. And here, according to Gray, lift-users unthinkingly go through a set pattern of movements. He told the BBC what he had observed.

He explained that when you are the only one inside a lift, you can do whatever you want – it’s your own little box.

If there are two of you, you go into different corners, standing diagonally (对角线地) across from each other to create distance.

When a third person enters, you will unconsciously form a triangle. And when there is a fourth person it becomes a square, with someone in every corner. A fifth person is probably going to have to stand in the middle.

New entrants to the lift will need to size up the situation when the doors slide open and then act decisively. Once in, for most people the rule is simple – look down, or look at your phone.

Why are we so awkward in lifts?

“You don’t have enough space,” Professor Babette Renneberg, a clinical psychologist at the Free University of Berlin, told the BBC. “Usually when we meet other people we have about an arm’s length of distance between us. And that’s not possible in most elevators.”

In such a small, enclosed space it becomes very important to act in a way that cannot be construed (理解) as threatening or odd. “The easiest way to do this is to avoid eye contact,” she said.

31. The main purpose of the article is to _____.

A. remind us to enjoy ours
elves in the elevator

B. tell us some unwritten rules of elevator etiquette

C. share an interesting but awkward elevator ride

D. analyze what makes people feel awkward in an elevator

32. According to Gray, when people enter an elevator, they usually _____.

A. turn around and greet one another B. look around or examine their phone

C. make eye contact with those in the elevator D. try to keep a distance from other people

33. Which of the following describes how people usually stand when there are at least two people in an elevator?

34．The underlined phrase “size
up” in Paragraph 7 is closest in meaning to _____.

A. judge B. ignore C. put up with D. make the best of

35．According to the article, people feel awkward in lifts because of _____.

A. someone’s odd behaviors B. the lack of space

C. their unfamiliarity with one another D. their eye contact with one another

C

If you want to teach your children how to say sorry, you must be good at saying it yourself, especially to your own children．But how you say it can be quite tricky．

If you say to your children “I am sorry I got angry with you, but …” what follows that “but” can make the apology ineffective: “I had a bad day” or “your noise was giving me a headache” leaves the person who has been injured feeling that he should be apologizing for his bad behavior in expecting an apology．

Another method by whi
ch people appear to apologize without actually doing so is to say “I’m sorry you’re upset”; this suggests that you are somehow at fault for allowing yourself to get upset by what the other person has done．

Then there is the general, all-covering apology, which avoids the necessity of identifying a specific act that was particularly hurtful or insulting, and which the person who is apologizing should promise never to do again．Saying “I’m useless as a parent” does not commit a person to any specific improvement．

These pseudo-apologies (虚假的道歉) are used by people who believe saying sorry shows weakness．Parents who wish to teach their children to apologize should see it as a sign of strength, and therefore not resort to these pseudo-apologies．

But even when presented with examples of genuine contrition (悔悟)，children still need help to become aware of the com
plexities of saying sorry．A three-year-old might need help in understanding that other children feel pain just as he does, and that hitting a playmate over the head with a heavy toy requires an apology．A six-year-old might need reminding that spoiling other children’s expectations can require an apology．A 12-
year-old might need to be shown that raiding the biscuit tin without asking permission is acceptable, but that borrowing a parent’s clothes without permission is not．

36．Ac